Design strategies that incorporate fully branded interior design concepts and intuitive design and wayfinding strategies are emerging as key initiatives for health care institutions seeking to improve public perceptions. Nationally recognized as one of the best children's hospitals of 2013-2014, Children's Medical Center in Dallas desired a long-range high-level plan to address branding and wayfinding issues. This session presents Children's Medical Center as a case study example that explores the transformative effects of design strategies that support branded interior design, intuitive design, and wayfinding. It will enable attendees to:
Describe the effects of branding/identity on patient experience.
List intuitive design and wayfinding challenges.
Identify intuitive design and wayfinding strategy solutions and realistic practical applications.
Apply project design considerations and lessons learned to future needs.
Director of Planning, Design & Construction,
Children's Medical Center of Dallas