ASHE 55th Annual Conference & Technical Exhibition

G361-AAC18-2090 - Building a Brand Through Owner Standards and Specifications

Jul 17, 2018 2:00pm ‐ Jul 17, 2018 3:00pm

Credits: None available.

Standard: $30.00
Members: $15.00


Learn lessons and perspective from Ascension’s journey from design and construction standards for cost and consistency to creating a unified facility brand for health care in 23 states.

  • Describe how to establish and implement owner standards by identifying what is essential
  • Collect lessons learned on projects to inform owner design and construction standards and improve project quality
  • Use integrated project delivery teams to challenge traditional roles and explain how roles could change
  • Identity what elements are essential to brand and how to design using owner brand standards


  • Heidi Fentress, Interior Design Manager, Medxcel Planning Design & Construction
  • Cheryl Stoddard, Director, Facilities & Construction Contracting, The Resource Group


Credits: None available.

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